Acceptable Use Policy

This is the acceptable use policy of Wordphrase Limited, operating various sites and services. This policy applies across all our sites and services. Whenever you use our site and services and upload content to our site and services (“User Content”), you must comply with the standards set out in this document. The standards also apply when you interact with other users of our site and services. 

As per our Terms of Use, each time upload or share content on or through our site or services and each time you interact with other users of our site and services, you warrant such content complies with this acceptable use policy. If you breach that warranty, you are liable to us for any damages we incur due to your breach. Therefore, it is very important you make yourself aware of the standards we have set out in this document. 

You must comply with these standards in spirit as well as to the letter.

Wordphrase Limited will determine, in its sole discretion, whether any User Content or your use of our site and services breaches the standards of this policy.


You may not use our site and services:

  • in any way that breaches any local, national or international law or regulation;
  • in any way that is unlawful or fraudulent or has any unlawful or fraudulent purpose or effect;
  • for the purpose of harming or attempting to harm minors in any way;
  • to bully, insult, intimidate or humiliate any person;
  • to send, knowingly receive, upload, download, share, post, use or re-use any material which does not comply with our content standards;
  • to transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam);
  • to knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware.

User Content:

  • must be accurate (where it states facts);
  • must only contain opinions that are genuinely held;
  • must comply with the law applicable in any country from which it is posted and to which the site or service is targeted.

User Content must not:

  • be defamatory of any person
  • be obscene, offensive, hateful or inflammatory;
  • infringe any copyright, database right or trade mark of any other person;
  • include video content that has been or would be likely to be given an R18 certificate by the British Board of Film Classification (BBFC;
  • include video content not suitable for BBFC classification;
  • include material that might impair the physical, mental or moral development of persons under the age of 18;
  • be likely to deceive any person;
  • breach any legal duty owed to a third party, such as a contractual duty or a duty of confidence;
  • contain illegal content or promote any illegal content or activity;
  • be in contempt of court;
  • be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety;
  • be likely to harass, upset, embarrass, alarm or annoy any other person;
  • impersonate any person or misrepresent your identity or affiliation with any person;
  • give the impression that the User Content emanates from Wordphrase Limited, if this is not the case;
  • advocate, promote, incite any party to commit, or assist any unlawful or criminal act such as (by way of example only) copyright infringement or computer misuse;
  • contain a statement which you know or believe, or have reasonable grounds for believing, that members of the public to whom the statement is, or is to be, published are likely to understand as a direct or indirect encouragement or other inducement to the commission, preparation or instigation of acts of terrorism;
  • be pornographic.


In addition, you must not use our site and services in any way that involves:

  • terrorism offences;
  • child sexual exploitation or abuse offences including grooming and child sexual abuse material;
  • encouraging or assisting suicide (or attempted suicide) or serious self-harm offences;
  • harassment, stalking, making threats or abuse offences;
  • hate offences;
  • controlling or coercive behaviour offence;
  • drugs or psychoactive substance offences;
  • firearms or other weapons offences;
  • unlawful immigration or human trafficking offences;
  • sexual exploitation of adults offences;
  • extreme pornography offence;
  • intimate image abuse offences;
  • proceeds of crime offences;
  • fraud and financial services offences;
  • foreign interference offences.


You must not upload, post, create on our site and services, share or cause any uploading, posting, creation or sharing, of any of the following:

  • a grossly offensive, indecent, obscene or menacing message intending to cause offence, menace, distress or anxiety;
  • a false message knowing it to be false, intending to cause non-trivial psychological or physical harm to a likely audience, and with no reasonable excuse;
  • a message threatening death or serious harm while intending or being reckless as to whether the object of the threat would fear that the threat would be carried out;
  • flashing images when it is reasonably foreseeable that an individual with epilepsy will see it and the sender intended that the individual would suffer harm and the sender has no reasonable excuse for sending the images;
  • a communication that intends to encourage serious self-harm;
  • an unsolicited sexual image, including a manufactured intimate image or “deepfake” intending the recipient to be caused alarm, distress or humiliation, or for the purpose of sexual gratification and being reckless as to whether the recipient will be caused alarm, distress or humiliation;
  • a sexually explicit deepfake.
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