An agent (or sometimes called a business manager) represents clients who are talented in the performing arts or sports. They work behind the scenes to promote their client and position them advantageously in the market to grow their career. These agents would network on behalf of their client, schedule performances or events to increase their client’s exposure, and ensure the contractual agreements of their client are met.
Watch a video:
How to Become an Agent and Business Manager
According to O*NET OnLine, 50% of the business managers surveyed held at least a bachelor’s degree. Another 25% reported taking some college courses but have yet to complete a degree. Less than 15% reported to only hold a high school diploma.
The North American Performing Arts Managers and Agents (link opens in a new tab) has a resource page that provides information for those that represent international clients along with tips on email marketing.
Job Description of an Agent and Business Manager
An agent and business manager is a jack-of-all-trades. On any given day, they may network to promote their client, negotiate a contract, or schedule an event for their client to work or attend. Ultimately, they provide the strategy behind growing their client’s career and work to implement that strategy. Depending on their clientele, agents may travel extensively if they have clients that are on the road often. For example, a business manager could also manage various types of people such as musicians, models, and professional sports players.
Agent and Business Manager Career Video Transcript
In the high-intensity world of media, sports, and entertainment, agents and business managers negotiate contracts to secure the best deals and opportunities for artists, athletes, and other performers. Agents and business managers represent their clients to current or prospective employers, they handle contract negotiations, schedule appearances and performances, and may also manage travel arrangements, ticket sales, and advertising. Many provide legal and financial advice.
A major responsibility for agents and business managers is staying on top of industry trends and potential opportunities. Getting a meeting set with decision-makers and having a positive interaction often determines whether or not deals go through, from authors landing a book contract, to actors signing on to a film, to a baseball player joining a new team.
Agents and business agents also need to build strong relationships to retain their clients, discussing plans, sharing a vision of possible career directions, and explaining how the agent’s efforts will benefit the client. Agents are usually paid a percentage of their client’s salary or contract. Agents and business managers typically need a bachelor’s degree as well as a considerable amount of work experience to build skills and contacts, although some have an exceptional ability to build connections, and bypass typical requirements.
National Center for O*NET Development. 13-1011.00. O*NET OnLine.
The video is Public Domain from the U. S. Department of Labor, Employment and Training Administration.