Marketing and Advertising Career Test

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Marketing is often imagined as just making ads, but there is a lot more going on behind the scenes. From building the identity of a brand people love, to figuring out why customers buy what they buy, to deciding where and when ads show up in your feed; the field covers more ground than most people expect. The work can mix creativity, data, technology, and strategy in ways that might surprise you.

In less than 5 minutes, find out which side of marketing and advertising suits you best.

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Disclaimer: Before you start the test, please consider the following: the test results are provided to you for the purpose of discovering your interests, your likes and dislikes and contemplating on what you may want to do in the future. Our tests are not psychological tests, nor do they indicate that you excel in a certain field of interest. Our tests do not amount to professional career advice. Our terms of use contain a disclaimer.

1
Create content for social media platforms.
2
Pitch creative ideas to clients or creative directors.
3
Study competitors to position products better.
4
Use live data to improve digital campaign results.
5
Schedule campaigns to reach the right audiences.
6
Find patterns in data that explain campaign outcomes.
7
Shape how the public sees a brand.
8
Manage budgets across multiple marketing activities.
9
Track changes in brand reputation over time.
10
Grow and manage an active online community.
11
Find out what shapes the choices consumers make.
12
Write slogans or scripts for advertisements.
13
Negotiate advertising space with media outlets.
14
Explain product features in marketing materials.
15
Use campaign results to plan future marketing activity.
16
Set the overall direction for a company's marketing.
17
Analyze data to find what drives marketing success.
18
Develop ideas for advertising campaigns.
19
Design visuals used in promotional ads.
20
Measure how many people a campaign actually reached.
21
Run surveys to gather customer opinions.
22
Define the personality and voice of a brand.
23
Respond to comments and online discussions.
24
Define which customer groups a brand should target.
25
Decide where advertising should appear.
26
Run and optimize paid advertising campaigns online.
27
Plan how new products are introduced to market.
28
Coordinate a product launch across marketing teams.
29
Build dashboards that track key marketing metrics.
30
Test digital ads to increase clicks.
31
Improve website visibility in search engines.
32
Turn consumer research into actionable recommendations.
33
Study why people choose certain products.
34
Protect a brand's identity across all platforms.
35
Monitor trending topics to keep content relevant.
36
Calculate the return on marketing investment.
Please answer all highlighted questions.

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