Marketing and Advertising Career Test

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Marketing is often imagined as just making ads, but there is a lot more going on behind the scenes. From building the identity of a brand people love, to figuring out why customers buy what they buy, to deciding where and when ads show up in your feed; the field covers more ground than most people expect. The work can mix creativity, data, technology, and strategy in ways that might surprise you.

In less than 5 minutes, find out which side of marketing and advertising suits you best.

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Disclaimer: Before you start the test, please consider the following: the test results are provided to you for the purpose of discovering your interests, your likes and dislikes and contemplating on what you may want to do in the future. Our tests are not psychological tests, nor do they indicate that you excel in a certain field of interest. Our tests do not amount to professional career advice. Our terms of use contain a disclaimer.

1
Find out what shapes the choices consumers make.
2
Set the overall direction for a company's marketing.
3
Explain product features in marketing materials.
4
Shape how the public sees a brand.
5
Grow and manage an active online community.
6
Track changes in brand reputation over time.
7
Develop ideas for advertising campaigns.
8
Monitor trending topics to keep content relevant.
9
Decide where advertising should appear.
10
Design visuals used in promotional ads.
11
Manage budgets across multiple marketing activities.
12
Calculate the return on marketing investment.
13
Plan how new products are introduced to market.
14
Use live data to improve digital campaign results.
15
Define which customer groups a brand should target.
16
Write slogans or scripts for advertisements.
17
Test digital ads to increase clicks.
18
Coordinate a product launch across marketing teams.
19
Improve website visibility in search engines.
20
Analyze data to find what drives marketing success.
21
Protect a brand's identity across all platforms.
22
Turn consumer research into actionable recommendations.
23
Negotiate advertising space with media outlets.
24
Pitch creative ideas to clients or creative directors.
25
Measure how many people a campaign actually reached.
26
Schedule campaigns to reach the right audiences.
27
Define the personality and voice of a brand.
28
Run surveys to gather customer opinions.
29
Study competitors to position products better.
30
Respond to comments and online discussions.
31
Use campaign results to plan future marketing activity.
32
Find patterns in data that explain campaign outcomes.
33
Study why people choose certain products.
34
Run and optimize paid advertising campaigns online.
35
Create content for social media platforms.
36
Build dashboards that track key marketing metrics.
Please answer all highlighted questions.

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