Marketing and Advertising Career Test

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Marketing is often imagined as just making ads, but there is a lot more going on behind the scenes. From building the identity of a brand people love, to figuring out why customers buy what they buy, to deciding where and when ads show up in your feed; the field covers more ground than most people expect. The work can mix creativity, data, technology, and strategy in ways that might surprise you.

In less than 5 minutes, find out which side of marketing and advertising suits you best.

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Disclaimer: Before you start the test, please consider the following: the test results are provided to you for the purpose of discovering your interests, your likes and dislikes and contemplating on what you may want to do in the future. Our tests are not psychological tests, nor do they indicate that you excel in a certain field of interest. Our tests do not amount to professional career advice. Our terms of use contain a disclaimer.

1
Analyze data to find what drives marketing success.
2
Decide where advertising should appear.
3
Study competitors to position products better.
4
Define the personality and voice of a brand.
5
Turn consumer research into actionable recommendations.
6
Grow and manage an active online community.
7
Track changes in brand reputation over time.
8
Write slogans or scripts for advertisements.
9
Respond to comments and online discussions.
10
Negotiate advertising space with media outlets.
11
Protect a brand's identity across all platforms.
12
Test digital ads to increase clicks.
13
Measure how many people a campaign actually reached.
14
Design visuals used in promotional ads.
15
Create content for social media platforms.
16
Shape how the public sees a brand.
17
Set the overall direction for a company's marketing.
18
Monitor trending topics to keep content relevant.
19
Run surveys to gather customer opinions.
20
Run and optimize paid advertising campaigns online.
21
Develop ideas for advertising campaigns.
22
Study why people choose certain products.
23
Pitch creative ideas to clients or creative directors.
24
Use campaign results to plan future marketing activity.
25
Explain product features in marketing materials.
26
Find out what shapes the choices consumers make.
27
Schedule campaigns to reach the right audiences.
28
Calculate the return on marketing investment.
29
Build dashboards that track key marketing metrics.
30
Use live data to improve digital campaign results.
31
Coordinate a product launch across marketing teams.
32
Improve website visibility in search engines.
33
Define which customer groups a brand should target.
34
Find patterns in data that explain campaign outcomes.
35
Manage budgets across multiple marketing activities.
36
Plan how new products are introduced to market.
Please answer all highlighted questions.

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