Marketing and Advertising Career Test

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Marketing is often imagined as just making ads, but there is a lot more going on behind the scenes. From building the identity of a brand people love, to figuring out why customers buy what they buy, to deciding where and when ads show up in your feed; the field covers more ground than most people expect. The work can mix creativity, data, technology, and strategy in ways that might surprise you.

In less than 5 minutes, find out which side of marketing and advertising suits you best.

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Disclaimer: Before you start the test, please consider the following: the test results are provided to you for the purpose of discovering your interests, your likes and dislikes and contemplating on what you may want to do in the future. Our tests are not psychological tests, nor do they indicate that you excel in a certain field of interest. Our tests do not amount to professional career advice. Our terms of use contain a disclaimer.

1
Monitor trending topics to keep content relevant.
2
Measure how many people a campaign actually reached.
3
Negotiate advertising space with media outlets.
4
Decide where advertising should appear.
5
Protect a brand's identity across all platforms.
6
Manage budgets across multiple marketing activities.
7
Track changes in brand reputation over time.
8
Use campaign results to plan future marketing activity.
9
Plan how new products are introduced to market.
10
Use live data to improve digital campaign results.
11
Design visuals used in promotional ads.
12
Define which customer groups a brand should target.
13
Set the overall direction for a company's marketing.
14
Explain product features in marketing materials.
15
Find out what shapes the choices consumers make.
16
Improve website visibility in search engines.
17
Grow and manage an active online community.
18
Create content for social media platforms.
19
Shape how the public sees a brand.
20
Study why people choose certain products.
21
Develop ideas for advertising campaigns.
22
Write slogans or scripts for advertisements.
23
Build dashboards that track key marketing metrics.
24
Turn consumer research into actionable recommendations.
25
Calculate the return on marketing investment.
26
Define the personality and voice of a brand.
27
Test digital ads to increase clicks.
28
Analyze data to find what drives marketing success.
29
Coordinate a product launch across marketing teams.
30
Schedule campaigns to reach the right audiences.
31
Find patterns in data that explain campaign outcomes.
32
Pitch creative ideas to clients or creative directors.
33
Run and optimize paid advertising campaigns online.
34
Respond to comments and online discussions.
35
Study competitors to position products better.
36
Run surveys to gather customer opinions.
Please answer all highlighted questions.

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