Marketing and Advertising Career Test

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Marketing is often imagined as just making ads, but there is a lot more going on behind the scenes. From building the identity of a brand people love, to figuring out why customers buy what they buy, to deciding where and when ads show up in your feed; the field covers more ground than most people expect. The work can mix creativity, data, technology, and strategy in ways that might surprise you.

In less than 5 minutes, find out which side of marketing and advertising suits you best.

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Disclaimer: Before you start the test, please consider the following: the test results are provided to you for the purpose of discovering your interests, your likes and dislikes and contemplating on what you may want to do in the future. Our tests are not psychological tests, nor do they indicate that you excel in a certain field of interest. Our tests do not amount to professional career advice. Our terms of use contain a disclaimer.

1
Define which customer groups a brand should target.
2
Test digital ads to increase clicks.
3
Write slogans or scripts for advertisements.
4
Find out what shapes the choices consumers make.
5
Protect a brand's identity across all platforms.
6
Pitch creative ideas to clients or creative directors.
7
Build dashboards that track key marketing metrics.
8
Plan how new products are introduced to market.
9
Set the overall direction for a company's marketing.
10
Explain product features in marketing materials.
11
Create content for social media platforms.
12
Design visuals used in promotional ads.
13
Use live data to improve digital campaign results.
14
Develop ideas for advertising campaigns.
15
Use campaign results to plan future marketing activity.
16
Analyze data to find what drives marketing success.
17
Coordinate a product launch across marketing teams.
18
Run and optimize paid advertising campaigns online.
19
Respond to comments and online discussions.
20
Find patterns in data that explain campaign outcomes.
21
Study competitors to position products better.
22
Negotiate advertising space with media outlets.
23
Improve website visibility in search engines.
24
Define the personality and voice of a brand.
25
Turn consumer research into actionable recommendations.
26
Shape how the public sees a brand.
27
Measure how many people a campaign actually reached.
28
Run surveys to gather customer opinions.
29
Decide where advertising should appear.
30
Study why people choose certain products.
31
Monitor trending topics to keep content relevant.
32
Calculate the return on marketing investment.
33
Manage budgets across multiple marketing activities.
34
Schedule campaigns to reach the right audiences.
35
Grow and manage an active online community.
36
Track changes in brand reputation over time.
Please answer all highlighted questions.

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