Public Relations Career Test

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Public relations is one of those careers that looks simple from the outside; writing press releases, organizing events, managing social media, but the reality is far more varied and demanding than that. One PR professional might spend their day managing a crisis that is threatening to destroy a company’s reputation, another is advising a government minister on how to communicate a controversial policy, and another is building the personal brand of a rising celebrity.

From the halls of government to the launch of a new product, PR is the discipline that shapes how the world sees people, organizations, and ideas. A couple of minutes is all it takes to find out which corner of it suits you.

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Disclaimer: Before you start the test, please consider the following: the test results are provided to you for the purpose of discovering your interests, your likes and dislikes and contemplating on what you may want to do in the future. Our tests are not psychological tests, nor do they indicate that you excel in a certain field of interest. Our tests do not amount to professional career advice. Our terms of use contain a disclaimer.

1
Create live events designed to generate press coverage.
2
Track and analyze a company's online presence.
3
Monitor how a client is covered across media outlets.
4
Draft financial updates for a company's investors.
5
Handle press inquiries during a reputational emergency.
6
Build relationships with the media and journalists.
7
Draft urgent statements in response to breaking news.
8
Track the public's perception about a brand.
9
Monitor a brand's image across social media platforms.
10
Find gaps between a brand's image and public opinion.
11
Grow and manage online communities around a brand.
12
Pitch story ideas to editors and reporters.
13
Match brand partnerships to a public figure's image.
14
Write press releases for various media outlets.
15
Respond to public comments and complaints online.
16
Brief politicians on an organization's policy position.
17
Plan strategies to strengthen a brand's reputation.
18
Shape how the public perceives a brand over time.
19
Protect a client's reputation during a public scandal.
20
Handle the public image of high-profile individuals.
21
Design brand experiences that create shareable moments.
22
Secure media appearances and press coverage for talent.
23
Lead an organization's response to a public crisis.
24
Build relationships with politicians and regulators.
25
Keep staff informed through clear internal updates.
26
Track policy changes that could affect an organization.
27
Advise senior leaders on what to say during a crisis.
28
Coordinate journalists and influencers at PR events.
29
Represent an organization's interests to government.
30
Manage press launches for new products and campaigns.
31
Ensure all company messaging stays consistent.
32
Oversee all formal communications from an organization.
Please answer all highlighted questions.

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