Public Relations Career Test

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Public relations is one of those careers that looks simple from the outside; writing press releases, organizing events, managing social media, but the reality is far more varied and demanding than that. One PR professional might spend their day managing a crisis that is threatening to destroy a company’s reputation, another is advising a government minister on how to communicate a controversial policy, and another is building the personal brand of a rising celebrity.

From the halls of government to the launch of a new product, PR is the discipline that shapes how the world sees people, organizations, and ideas. A couple of minutes is all it takes to find out which corner of it suits you.

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Disclaimer: Before you start the test, please consider the following: the test results are provided to you for the purpose of discovering your interests, your likes and dislikes and contemplating on what you may want to do in the future. Our tests are not psychological tests, nor do they indicate that you excel in a certain field of interest. Our tests do not amount to professional career advice. Our terms of use contain a disclaimer.

1
Monitor a brand's image across social media platforms.
2
Match brand partnerships to a public figure's image.
3
Track the public's perception about a brand.
4
Handle press inquiries during a reputational emergency.
5
Find gaps between a brand's image and public opinion.
6
Draft urgent statements in response to breaking news.
7
Manage press launches for new products and campaigns.
8
Respond to public comments and complaints online.
9
Build relationships with the media and journalists.
10
Design brand experiences that create shareable moments.
11
Protect a client's reputation during a public scandal.
12
Oversee all formal communications from an organization.
13
Lead an organization's response to a public crisis.
14
Write press releases for various media outlets.
15
Build relationships with politicians and regulators.
16
Coordinate journalists and influencers at PR events.
17
Grow and manage online communities around a brand.
18
Ensure all company messaging stays consistent.
19
Handle the public image of high-profile individuals.
20
Keep staff informed through clear internal updates.
21
Advise senior leaders on what to say during a crisis.
22
Brief politicians on an organization's policy position.
23
Draft financial updates for a company's investors.
24
Shape how the public perceives a brand over time.
25
Plan strategies to strengthen a brand's reputation.
26
Monitor how a client is covered across media outlets.
27
Represent an organization's interests to government.
28
Track and analyze a company's online presence.
29
Pitch story ideas to editors and reporters.
30
Create live events designed to generate press coverage.
31
Track policy changes that could affect an organization.
32
Secure media appearances and press coverage for talent.
Please answer all highlighted questions.

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