Public Relations Career Test

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Public relations is one of those careers that looks simple from the outside; writing press releases, organizing events, managing social media, but the reality is far more varied and demanding than that. One PR professional might spend their day managing a crisis that is threatening to destroy a company’s reputation, another is advising a government minister on how to communicate a controversial policy, and another is building the personal brand of a rising celebrity.

From the halls of government to the launch of a new product, PR is the discipline that shapes how the world sees people, organizations, and ideas. A couple of minutes is all it takes to find out which corner of it suits you.

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Disclaimer: Before you start the test, please consider the following: the test results are provided to you for the purpose of discovering your interests, your likes and dislikes and contemplating on what you may want to do in the future. Our tests are not psychological tests, nor do they indicate that you excel in a certain field of interest. Our tests do not amount to professional career advice. Our terms of use contain a disclaimer.

1
Advise senior leaders on what to say during a crisis.
2
Monitor how a client is covered across media outlets.
3
Protect a client's reputation during a public scandal.
4
Shape how the public perceives a brand over time.
5
Plan strategies to strengthen a brand's reputation.
6
Respond to public comments and complaints online.
7
Write press releases for various media outlets.
8
Grow and manage online communities around a brand.
9
Design brand experiences that create shareable moments.
10
Create live events designed to generate press coverage.
11
Represent an organization's interests to government.
12
Track the public's perception about a brand.
13
Match brand partnerships to a public figure's image.
14
Lead an organization's response to a public crisis.
15
Keep staff informed through clear internal updates.
16
Secure media appearances and press coverage for talent.
17
Draft urgent statements in response to breaking news.
18
Monitor a brand's image across social media platforms.
19
Coordinate journalists and influencers at PR events.
20
Ensure all company messaging stays consistent.
21
Build relationships with politicians and regulators.
22
Track policy changes that could affect an organization.
23
Oversee all formal communications from an organization.
24
Brief politicians on an organization's policy position.
25
Manage press launches for new products and campaigns.
26
Handle the public image of high-profile individuals.
27
Draft financial updates for a company's investors.
28
Build relationships with the media and journalists.
29
Track and analyze a company's online presence.
30
Handle press inquiries during a reputational emergency.
31
Pitch story ideas to editors and reporters.
32
Find gaps between a brand's image and public opinion.
Please answer all highlighted questions.

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