Public Relations Career Test

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Public relations is one of those careers that looks simple from the outside; writing press releases, organizing events, managing social media, but the reality is far more varied and demanding than that. One PR professional might spend their day managing a crisis that is threatening to destroy a company’s reputation, another is advising a government minister on how to communicate a controversial policy, and another is building the personal brand of a rising celebrity.

From the halls of government to the launch of a new product, PR is the discipline that shapes how the world sees people, organizations, and ideas. A couple of minutes is all it takes to find out which corner of it suits you.

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Disclaimer: Before you start the test, please consider the following: the test results are provided to you for the purpose of discovering your interests, your likes and dislikes and contemplating on what you may want to do in the future. Our tests are not psychological tests, nor do they indicate that you excel in a certain field of interest. Our tests do not amount to professional career advice. Our terms of use contain a disclaimer.

1
Track the public's perception about a brand.
2
Protect a client's reputation during a public scandal.
3
Plan strategies to strengthen a brand's reputation.
4
Find gaps between a brand's image and public opinion.
5
Build relationships with the media and journalists.
6
Monitor a brand's image across social media platforms.
7
Manage press launches for new products and campaigns.
8
Grow and manage online communities around a brand.
9
Coordinate journalists and influencers at PR events.
10
Track policy changes that could affect an organization.
11
Brief politicians on an organization's policy position.
12
Shape how the public perceives a brand over time.
13
Advise senior leaders on what to say during a crisis.
14
Ensure all company messaging stays consistent.
15
Keep staff informed through clear internal updates.
16
Write press releases for various media outlets.
17
Draft financial updates for a company's investors.
18
Monitor how a client is covered across media outlets.
19
Handle press inquiries during a reputational emergency.
20
Track and analyze a company's online presence.
21
Create live events designed to generate press coverage.
22
Oversee all formal communications from an organization.
23
Lead an organization's response to a public crisis.
24
Respond to public comments and complaints online.
25
Secure media appearances and press coverage for talent.
26
Draft urgent statements in response to breaking news.
27
Represent an organization's interests to government.
28
Pitch story ideas to editors and reporters.
29
Design brand experiences that create shareable moments.
30
Match brand partnerships to a public figure's image.
31
Handle the public image of high-profile individuals.
32
Build relationships with politicians and regulators.
Please answer all highlighted questions.

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