Public Relations Career Test

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Public relations is one of those careers that looks simple from the outside; writing press releases, organizing events, managing social media, but the reality is far more varied and demanding than that. One PR professional might spend their day managing a crisis that is threatening to destroy a company’s reputation, another is advising a government minister on how to communicate a controversial policy, and another is building the personal brand of a rising celebrity.

From the halls of government to the launch of a new product, PR is the discipline that shapes how the world sees people, organizations, and ideas. A couple of minutes is all it takes to find out which corner of it suits you.

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Disclaimer: Before you start the test, please consider the following: the test results are provided to you for the purpose of discovering your interests, your likes and dislikes and contemplating on what you may want to do in the future. Our tests are not psychological tests, nor do they indicate that you excel in a certain field of interest. Our tests do not amount to professional career advice. Our terms of use contain a disclaimer.

1
Build relationships with the media and journalists.
2
Draft financial updates for a company's investors.
3
Advise senior leaders on what to say during a crisis.
4
Monitor a brand's image across social media platforms.
5
Write press releases for various media outlets.
6
Track the public's perception about a brand.
7
Manage press launches for new products and campaigns.
8
Shape how the public perceives a brand over time.
9
Respond to public comments and complaints online.
10
Grow and manage online communities around a brand.
11
Track and analyze a company's online presence.
12
Brief politicians on an organization's policy position.
13
Coordinate journalists and influencers at PR events.
14
Secure media appearances and press coverage for talent.
15
Build relationships with politicians and regulators.
16
Handle press inquiries during a reputational emergency.
17
Lead an organization's response to a public crisis.
18
Plan strategies to strengthen a brand's reputation.
19
Represent an organization's interests to government.
20
Oversee all formal communications from an organization.
21
Track policy changes that could affect an organization.
22
Find gaps between a brand's image and public opinion.
23
Monitor how a client is covered across media outlets.
24
Draft urgent statements in response to breaking news.
25
Ensure all company messaging stays consistent.
26
Handle the public image of high-profile individuals.
27
Keep staff informed through clear internal updates.
28
Pitch story ideas to editors and reporters.
29
Create live events designed to generate press coverage.
30
Protect a client's reputation during a public scandal.
31
Design brand experiences that create shareable moments.
32
Match brand partnerships to a public figure's image.
Please answer all highlighted questions.

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